Michael Jackson created one of the most iconic videos of all time with Thriller. Not only was it number 1 on the Billboard 200 from 1983 to 1984 (37 consecutive weeks), but it reached number 4 on the 2023 R&B/Hip-Hop Digital Song Sales chart. So how did Michael Jackson conceive and create this timeless masterpiece?
Michael Jackson wanted to Elevate Music Videos
By the early 1980s, Michael Jackson was already a major star, but he wanted to transform the music industry and turn music videos into short films. He saw Thriller as an opportunity to do something groundbreaking and he wanted to elevate music video’s into a serious art form.
Influences from Horror Films
Jackson was a fan of classic horror movies, and he specifically loved “An American Werewolf in London” (1981), directed by John Landis. This movie influenced his desire to include werewolf transformation and zombie elements into Thriller.
Collaboration with John Landis
Jackson approached John Landis to direct the video because of Landis’ work on “An American Werewolf in London.” Landis’ ability to blend humor, horror, and special effects made him an ideal fit for the project. The two collaborated to develop a storyline that involved Jackson transforming into a werewolf, and then becoming a zombie in a dance sequence. The idea was to surprise viewers with multiple transformations, keeping the video engaging and unpredictable.
Vincent Price’s Voiceover
The spooky voiceover by legendary horror actor Vincent Price was another element that enhanced the video. Price’s monologue, combined with his signature evil laugh, helped give Thriller an iconic sound that connected with the horror genre.
Iconic Choreography
The choreography was created by Michael Peters and Jackson and became the most memorable part of the video. The Zombie Dance was fun, rhythmic, and spooky. Viewers could easily mimic the moves, contributing to its widespread popularity and making it an essential part of Halloween culture.
Funding and Production
At the time, a $500,000 budget for a music video was considered extraordinarily high. Jackson’s record label, Epic Records, was reluctant to fund such a costly project, leading Jackson to personally contribute funds to ensure the video’s production. To offset the costs, they also created a behind-the-scenes documentary, “The Making of Michael Jackson’s Thriller,” which was sold to MTV and Showtime, making the project more financially viable.
Premiere and Impact
Thriller premiered on December 2, 1983, and became a massive success, quickly cementing its place in pop culture. The video transformed the music video industry, influencing countless artists, and becoming synonymous with Halloween celebrations.
Jackson’s Thriller wasn’t just a music video; it was a cultural moment that expanded the possibilities for visual storytelling in the music industry. It remains one of the most iconic and influential music videos ever created.